Bragg Gaming Group and Hard Rock Digital have announced a strategic content agreement that would bolster the Hard Rock Bet Casino platform with exclusive new games. Under the new deal, Bragg has agreed to develop a series of proprietary titles, initially set for launch in New Jersey, with the potential to expand to other jurisdictions in the future.
There’s still no mention of the games’ genre or number, but given Bragg’s penchant for slots of all shapes and sizes, that’s probably what we’re looking at.
The New Deal
Garrick Morris, Senior Vice President of Commercial, US & Canada at Bragg, couldn’t hide his mirth with the content development agreement and a chance to “bring new, game-changing, exclusive experiences to Hard Rock Bet Casino’s customers.”
No less enthusiastic was Rich Criado, vice president of Hard Rock Digital’s casino, stating that he “can’t wait” for the new casino games to join the nearly 3,000 titles, “already available on Hard Rock Bet Casino.”
This new content deal bolsters the rock-solid collaboration between Bragg and Hard Rock Digital. The latter already offers a significant selection of Bragg’s proprietary content created by studios such as Indigo Magic, Wild Streak Gaming, and Atomic Slot Lab.
Bragg’s US Expansion (and Beyond)
More than just extending the partnership with Hard Rock Digital, the new deal solidifies Bragg’s presence in the US market – an increasingly bigger focus for the company – and positions it as a significant player in the ever-expanding iGaming sector in the country.
In fact, the US is the fastest-growing market for Bragg Gaming Group. The strategic acquisition of Spin Games has given it access to major operators, including BetMGM, Caesars, and DraftKings. Direct partnerships with MGM and FanDuel position Bragg as one of the marquee players in the US.
Financially, Bragg reported a 16% year-on-year increase in revenue for the Q4 of last year. The group also opened strongly in 2025, forecasting annual revenue between $125 million and $140 million.
Elsewhere, Bragg is having less success. In the Netherlands, the company experienced a 19% decrease in revenue and is facing challenges due to new regulatory changes in the European country. However, Latin America is looking strong, with the group launching content in the newly regulated Brazilian market and expecting 10% of its revenue to come from the continent.
Leave a Reply